Marketing editorial- SamKat

It is always made somewhere but most is bought here in the USA.

Should we even think this may continue?

Circleville, Ohio has a large Wal-Mart.  Jeanie and I stopped there on our way home from a weekend at a her KY cousin's funeral and an overnight at Portsmouth.  I just looked at a few garment tags for the place of manufacture and, although expecting all to say Made in China, I was a little surprised to see places like, India, Nicaragua, Indonesia, and many other countries I cannot  now recall.

I learned in graduate business school at Ohio State that manufacturing is normally half of the cost of getting goods into the hands of the customer and marketing is the other half.  Profit is of course within the pricing.

Marketeers have discovered the "greenfields" of manufacturers in these countries with low labor costs.  There is still the cost of distribution which has been lowered for the Walton's of the world by larger and larger shipping vessels in which to pack the goods destined for our retailers.

I was taking an English course from an Ohio University professor nearly fifty years ago and we had to read a tome called "Modern America Thorugh Foreign Eyes".  A poll was taken of foreigners who had vacationed in the USA and they were asked what one word would they use to describe our country.  The most often used word was "Advertising".

Our glitz, even then, was memorable.  When most of our employees were making less than ten thousand a year while "Father Knows Best" was showing on our black and white TV's, father Robert Young, would have to have made so many   more times the income than those of us watching the shows.  The family's standard of living far exceeded the normal viewers; however, the things shown for that family were so "wanted" by us viewers that the marketing effect was an advertising  stimulus.

This American standard of living was so enhanced by earnest industrialism on the part of the capitalists and the workers who also shared an enormous patriotism for the USA.

We may not be able to "go Home" again to that standard of living. A great aid would be the election of representatives of our people rather than those who get into office and perpetuate their own station and its attendant standard of living far above our own.

Socialist governments have failed wherever they have been tried and our progressive-leftists want socialism for America.  Guess what?  I- and many of you- don't!

I want religion and tolerance in our schools and communities as they used to be.  Let the American Civil Liberties Union go to socialist countries and attempt to get their citizens civil liberties there.  The ACLU has only served to tear our country apart.

This is an unpaid- for opinion of my own- except for my own personal costs.

At 79, this grouch wants all others to stay out of my small retirement fund pile.

TEA- Taxed Enough Already!