10 Things NCAA Basketball Won't Tell You
With March Madness upon us, we look past the sidelines.
By SARAH MORGAN
1. "We're the reason nobody got anything done last week."
Gavin Landry isn't a big pro basketball fan, but he loves college hoops -- especially March Madness, the NCAA's three-week tourney to crown the best team in all the land. "College basketball is basketball in its purest form," he says. And since starting a hotel-industry consulting business in 2008, Landry says it's gotten a lot easier for him to watch the games while at work. "Being my own boss and having the ability to be a little flexible allows me a lot more time to do that kind of thing," Landry says.
For those of us with less freedom at the office, catching daytime games is a little trickier not that we're letting that stop us. American workers were projected to spend a total of almost 8.4 million hours watching March Madness games online at work last year, up 20% from the previous year, with most of that video streaming occurring the first two days of the tourney. Given that the average hourly wage for a private-sector worker is $22.87, the consulting firm Challenger Gray & Christmas estimated that all those lost hours would cost employers more than $192 million this month.
Thank (or blame) the boost in viewership partly on CBSSports.com's new free mobile apps, as well as the fact that a greater number of games are being streamed online and more workers have access to high-speed internet connections at work than ever before, says James Pedderson, a spokesman for Challenger.
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