| RESEARCH ON MEDIA BIAS |
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The leftwing bias of the American mass media is pervasive and
quantifiable. Since the 1980s, studies have consistently shown that the
professionals who constitute America’s mainstream news media –
reporters, editors, anchors, publishers, correspondents, bureau chiefs,
and executives at the nation’s major newspapers, magazines, and
broadcast networks – are preponderantly left-oriented and Democrat.
These studies have excluded commentators, editorialists, and opinion
columnists – all of whom make it clear that they are giving their
opinions and analyses of the news as they view it. Rather, the focus of
the research has been on those individuals whose ostensible duty is to
impartially and comprehensively present the relevant facts to the
readers, listeners, and viewers.
A useful way of gauging the news media’s political and ideological
makeup is to examine what the professionals in that industry believe
about a wide array of social, ethical, and political issues. For
example, research shows that:
- Fully 81% of news media professionals favor affirmative action in employment and academia.
- Some 71% agree that the “government should work to ensure that everyone has a job.”
- 75% agree that the “government should work to reduce the income gap between rich and poor.”
- 56% say that the United States has exploited the nations of the Third World.
- 57% say that America’s disproportionate consumption of the world’s natural resources is “immoral.”
- Nearly half agree that “the very structure of our society causes people to feel alienated.”
- Only 30% agree that “private enterprise is fair to workers.”
It is equally illuminating to examine the degree to which members of the
news media have supported Democrat or liberal/left candidates and
causes, both at the ballot box and with their checkbooks:
- In 1964, 94% of media professionals voted for Democrat Lyndon Johnson over Republican Barry Goldwater.
- In 1968, 86% voted for Democrat Hubert Humphrey over Republican Richard Nixon.
- In 1972, 81% voted for Democrat George McGovern over the incumbent Nixon.
- In 1976, 81% voted for Democrat Jimmy Carter over Republican Gerald Ford.
- In 1980, twice as many cast their ballots for Carter rather than for Republican Ronald Reagan.
- In 1984, 58% supported Democrat Walter Mondale, whom Reagan defeated in the biggest landslide in presidential election history.
- In 1988, White House correspondents from various major newspapers,
television networks, magazines, and news services supported Democrat
Michael Dukakis over Republican George H.W. Bush by a ratio of 12-to-1.
- In 1992, those same correspondents supported Democrat Bill Clinton over the incumbent Bush by a ratio of 9 to 2.
- Among Washington bureau chiefs and congressional correspondents, the disparity was 89% vs. 7%, in Clinton’s favor.
- In a 2004 poll of campaign journalists, those based outside of Washington, DC supported Democrat John Kerry over Republican George W. Bush by a ratio of 3-to-1. Those based inside the Beltway favored Kerry by a 12-to-1 ratio.
- In a 2008 survey of 144 journalists nationwide, journalists were 8
times likelier to make campaign contributions to Democrats than to
Republicans.
- A 2008 Investors Business Daily study put the campaign
donation ratio at 11.5-to-1, in favor of Democrats. In terms of total
dollars given, the ratio was 15-to-1.
It is exceedingly rare to find, even in the most heavily partisan voting
districts in the United States, such pronounced imbalances in terms of
votes cast or dollars earmarked for one party or the other.
The figures cited above are entirely consistent with how news-media
professionals identify themselves in terms of their political party
affiliations and ideological leanings:
- In a 1988 survey of business reporters, 54% of respondents identified themselves as Democrats, 9% as Republicans.
- In a 1992 poll of journalists working for newspapers, magazines,
radio, and television, 44% called themselves Democrats, 16% Republicans.
- In a 1996 poll of 1,037 reporters at 61 newspapers, 61% identified themselves as Democrats, 15% as Republicans.
- In a 2001 Kaiser Family Foundation poll, media professionals were
nearly 7 times likelier to call themselves Democrats rather than
Republicans.
We see similar ratios in studies where news people are asked to rate themselves on the left-to-right political spectrum:
- In a 1981 study of 240 journalists nationwide, 65% identified themselves as liberals, 17% as conservatives.
- In a 1983 study of news reporters, executives, and staffers, 32% identified themselves as liberals, 11% as conservatives.
- In a 1992 study of more than 1,400 journalists, 44% identified themselves as liberals, 22% as conservatives.
- In a 1996 study of Washington bureau chiefs and congressional
correspondents, 61% identified themselves as liberals, 9% as
conservatives.
- In a 1996 study of 1,037 journalists, the respondents identified
themselves as liberals 4 times more frequently than as conservatives.
Among journalists working for newspapers with circulations exceeding
50,000, the ratio of liberals to conservatives was 5.4 to 1.
- In a 2004 Pew Research Center study of journalists and media
executives, the ratio of self-identified liberals to conservatives was
4.9 to 1.
- In a 2007 Pew Research Center study of journalists and news executives, the ratio was 4 liberals for each conservative.
Bias in the news media manifests itself most powerfully not in the form
of outright, intentional lies, but is most often a function of what
reporters choose not to tell their audience; i.e., the facts
they purposely omit so as to avoid contradicting the political narrative
they wish to advance. As media researchers Tim Groseclose and Jeffrey
Milyo put it:
“[F]or every sin of commission…we believe that there are hundreds, and
maybe thousands, of sins of omission – cases where a journalist chose
facts or stories that only one side of the political spectrum is likely
to mention.”
By no means is such activity the result of an organized campaign or
conspiracy. Media expert Bernard Goldberg says: “No, we don’t sit around
in dark corners and plan strategies on how we’re going to slant the
news. We don’t have to. It comes naturally to most reporters.” Goldberg
explains that "a lot of newspeople … got into journalism in the first
place" so they could: (a) "change the world and make it a better place,"
and (b) use their positions as platforms from which to “sho[w]
compassion,” which “makes us feel good about ourselves.”
Expanding
further upon this point, Goldberg quotes researcher Robert Lichter of
the nonpartisan Center for Media and Public Affairs, who said that
journalists increasingly "see themselves as society’s designated
saviors," striving to “awaken the national conscience and force public
action.” Or as ABC News anchor Peter Jennings admitted to the Boston Globe
in July 2001: “Those of us who went into journalism in the ’50s or
’60s, it was sort of a liberal thing to do: Save the world.”
Adapted from: "In the Tank: A Statistical Analysis of Media Bias," by John Perazzo (October 31, 2008). This article is complete with footnotes citing the sources of the various statistics.
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