HISTORY
OF
THE CAR
RADIO
Seems
like cars have always had radios,
but they
didn't.
Here's
the story:
One evening, in
1929,
two
young men named
William
Lear and Elmer Wavering drove their girlfriends
to a lookout point high above the
Mississippi River town of
Quincy, Illinois, to watch the
sunset.
It was a
romantic night to be sure,
but one
of the women observed that it would be even nicer
if they could listen to music in the
car.
Lear and
Wavering liked the idea. Both men had tinkered with
radios (Lear served as a radio operator
in
the U.S.
Navy during World War I)
and it
wasn't long before they were taking apart a home
radio and
trying
to get it to work in a car.
But it
wasn't easy: automobiles have ignition switches,
generators, spark plugs, and other
electrical
equipment that generate noisy
static interference, making it nearly
impossible to listen to the radio when the engine was
running.
One by
one, Lear and Wavering identified and eliminated each
source of electrical interference. When they
finally got their radio to work, they took it to a
radio convention
in
Chicago.
There
they met Paul Galvin, owner of
Galvin Manufacturing
Corporation.
He made
a product called a
"battery
eliminator", a device that allowed battery-powered
radios to
run on
household AC current.
But as
more homes were wired for electricity, more radio
manufacturers made AC-powered radios.
Galvin needed a new product to
manufacture. When he met Lear and Wavering at the
radio convention,
he found
it. He
believed that mass-produced,
affordable car
radios
had the potential to become
a huge
business.
Lear and Wavering set up shop
in Galvin's factory,
and when they perfected their first radio, they
installed it in his Studebaker.
Then
Galvin went to a local
banker
to apply
for a loan. Thinking it
might
sweeten the deal,
he had
his men install a radio in
the
banker's Packard.
Good
idea, but it didn't work –
Half an
hour after the installation,
the
banker's Packard caught on fire. (They didn't get the
loan.)
Galvin didn't give
up.
He drove
his Studebaker nearly
800
miles to Atlantic City to show
off the
radio at the
1930
Radio Manufacturers
Association
convention.
Too
broke to afford a booth, he parked the car outside the
convention hall and cranked up the radio so that
passing conventioneers
could hear it.
That
idea worked -- He got enough orders to put the radio
into production.
WHAT'S IN A
NAME
That
first production model was
called
the 5T71.
Galvin decided he needed to come up
with something a little catchier.
In those
days many companies in the phonograph and radio
businesses used the suffix "ola" for their names -
Radiola, Columbiola,
and Victrola
were
three of the biggest.
Galvin decided to do the same thing,
and since his radio was intended for use in a motor
vehicle, he decided to call it
theMotorola.
But even
with the name change,
the
radio still had problems:
When
Motorola went on sale in 1930, it cost about $110
uninstalled, at a time when you could buy a brand-new
car for $650, and the country was sliding into the
Great Depression.
(By that
measure, a radio for a new car would cost about $3,000
today.)
In 1930,
it took two men several days
to put
in a car radio --
The
dashboard had to be taken
apart so
that the receiver and a
single
speaker could be installed,
and the
ceiling had to be cut open
to
install the antenna.
These
early radios ran on their own batteries, not on the
car battery,
so holes
had to be cut into the floorboard to accommodate
them.
The
installation manual had eight complete diagrams and 28
pages of instructions. Selling complicated car
radios that cost 20
percent of the
price of
a brand-new car wouldn't
have
been easy in the best of times, let alone during
the Great Depression –
Galvin lost money in 1930 and
struggled for a couple of years after that. But things
picked up in 1933 when Ford began offering Motorola's
pre-installed at the factory.
In 1934
they got another boost when Galvin struck a deal
with
B.F.
Goodrich tire company to sell and install
them in its chain
of tire
stores.
By then
the price of the radio, with installation included,
had dropped to $55. The Motorola car radio was off and
running.
(The
name of the company would be officially changed
from
Galvin Manufacturing
to
"Motorola" in
1947.)
In the
meantime, Galvin
continued to develop new uses for car
radios.
In 1936,
the same year that it introduced push-button
tuning,
it also
introduced the Motorola Police Cruiser, a standard car
radio that was factory preset to a single frequency to
pick up police broadcasts.
In 1940
he developed the first
handheld
two-way radio
-- The
Handy-Talkie –
for the
U. S. Army.
A lot of the communications
technologies that we
take for granted today were born in Motorola labs in
the years that followed World War
II.
In 1947
they came out with the first television for under
$200.
In 1956
the company introduced the world's first pager; in
1969 came the radio and television equipment that was
used to televise Neil Armstrong's first steps on the
Moon.
In 1973
it invented the world's first handheld cellular
phone.
Today
Motorola is one of the largest cell phone
manufacturers in the world.
And it
all started with the car radio.
WHATEVER HAPPENED
TO
the two
men who installed the first radio in Paul Galvin's
car?
Elmer
Wavering and William Lear, ended up taking very
different paths in
life.
Wavering
stayed with Motorola.
In the
1950's he helped change the automobile experience
again when
he
developed the first automotive alternator, replacing
inefficient and unreliable generators. The invention
lead to such luxuries as power windows, power seats,
and, eventually,
air-conditioning. Lear also continued
inventing.
He holds
more than 150 patents. Remember eight-track tape
players? Lear invented that.
But what
he's really famous for are
his
contributions to the field of aviation. He invented
radio direction finders for planes, aided in the
invention of the autopilot,
designed
the first fully automatic aircraft landing
system,
and in
1963 introduced his most famous invention
of all,
the Lear
Jet,
the
world's first mass-produced, affordable business
jet.
(Not bad
for a guy who dropped out of school after the eighth
grade.)
Sometimes it is fun to find
out how some of the
many
things that we take for granted
actually
came
into being!
AND
It
all started with a woman's
suggestion!!
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