I am sure that this is a true story, Pat. I didn't finish for my MBA at Ohio State, but this one fact has stuck in my mind- Half the cost for a manufacturer to get his product before the buyer is in marketing, which is advertising and distribution.
The competition may even be artificially created by the original manufacturer in some instances.
I don't blame the smart shopper.
Sam
----- Original Message -----
From: Patricia Whitehead
To: Sam Kegley
Sent: Monday, February 02, 2009 5:51 AM
Subject: Fw: You have to read this
This may seem like a funny email but, but it's no joke!! I was so surprised by what I discovered I had to share it with you.
When I think of the job situation in this country I can't help but think this helps in some small way.
I don't know how many households there are in the US but if these were the only things we bought think of the impact .... This past weekend I was at Kroger. I needed 60 W light bulbs and Bounce dryer sheets. I was in the light bulb aisle and right next to the GE brand I normally buy was an off brand labeled "Everyday Value." I picked up both types of bulbs and compared the stats - they were the same except for the price. The GE bulbs were more money than the Everyday Value brand but the thing that surprised me the most was the fact that GE was made in MEXICO and the Everyday Value brand was made in - get ready for this - the USA. So throw out the myth that you cannot find products you use every day that are made right here - from a company in Cleveland OH!
So on to another aisle - Bounce Dryer Sheets....yep you guessed it Bounce was more money and made in Canada, the Everyday Value brand was less money and MADE IN THE USA! I did laundry
yesterday and the dryer sheets performed just like the Bounce Free I have been using for years and at almost half the price!
So my challenge to you is to start reading the labels when you shop for everyday things and see what you can find that is made in the USA - the job you save may be your own or your neighbors!
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